Richard Chiffelle
Location
Bern
Field of Study
Digital Marketing - Project Management - Web Publishing
Expertise
Master
About
Marketing Manager
Skilled communicator with experience in rapidly-evolving global organisations. Innovative thinker with a proven track record overseeing various data-driven projects to successful completion.
Social Media:
Skills
1-to-1 Marketing
Adobe Photoshop
B2B Marketing
B2B Marketing Strategy
Blogging
Brand Advertising
Business English
Content Managed Websites
Corporate Identity
HubSpot
InDesign
Joomla
MailChimp
Podcasting
Social Media Advertising
Storytelling
Video Advertising
Virtual Assistance
Open for
fulltime
parttime
mentoring
Work Experience
Edelweb
2022-11 -
Project Marketing Manager
Remote
freelancer
- Currently collaborating with startups engaged in biodiversity, sustainability and ethical business practices using omnichannel marketing, including social media strategies, email newsletters, A/B tests, SEO, video editing and content creation.
InnoPark Schweiz AG
2022-05 - 2022-10
Online Marketing Manager
Remote
parttime
- Developed, launched, and optimised advertising campaigns across the digital landscape, including display, video, paid search, mobile, and other online marketing channels. - Drove continuous optimisation across all facets of campaigns by partnering with cross-functional teams to develop, localise, and test new ad copy, banners, content, and landing pages. - Collaborated in strategic planning of marketing initiatives to best leverage digital channels to maximise campaign effectiveness.
Self- Employed
2021-01 - 2022-04
Digital Marketing Manager
Remote
freelancer
Attracting and converting B2B leads for clients. Lead generation and nurturing for clients' marketing needs. Virtual assistance and remote coordination of internal and external stakeholders. Content management and creation experience. Management of omnichannel strategies and Social Media accounts for clients. Storytelling. E-commerce. SEO. CRO. SEA. Visual design. - Strategised digital marketing and launch efforts for clients with a low budget, optimizing for conversions and improving user experience. - Managed various agile projects, including KPI reporting, affiliate marketing programs, and Social Media marketing. - Successfully identified inaccurate content on Social Media and spotted misleading values in data graphics, stopping the spreading of misinformation on Social Media and blog posts.
Comfone AG
2008-12 - 2020-11
Web & Media Manager
Bern
fulltime
Digital Management of international B2B marketing activities such as Product Marketing, Content Marketing, Event Marketing, PR and Corporate Communications. Leadership on marketing campaigns in HubSpot, Google Marketing Platform and Social Media platforms. Vast experience in supporting the organization of international conferences and client acquisition. Operation of Social Media channels, analytics, and web tracking. Management of the company website and business portal, including apps, infographics, video and content production. - Created a digital marketing campaign to promote the international roaming conference "ConneXion Bern", achieving in only two months more than 300 registrations (three-quarters of the market share), the largest attendance ever. - Collaborated in strategic planning of marketing initiatives to best leverage digital channels to maximize campaign effectiveness. - Oversaw all aspects of performance marketing evaluations and ensured that all campaigns remained maintained and enhanced regularly.
MediDentMedia GmbH
2007-02 - 2015-09
Marketing Assistant & Product Developer
Remote
fulltime
Managed remote digital marketing campaigns in the medical field for the Scanorto Group of Denmark and sister companies in Scandinavia. Created the corporate identity and promotional medical materials, including CMS websites, catalogues, brochures, videos and large displays for international trade shows. - Speaker at the ORMCO TM Orthodontic Health Conference in Austria on the subject: "Achieving a strong brand identity for your practice". - Collaborated to increase sales by 30% in 6 months while working remotely from Switzerland. - Enjoyed an outstanding collaboration with the CEO and sales representatives from other regions providing the best remote support.
Self- Employed
2005-10 - 2007-01
Digital Marketing Manager
Remote
freelancer
Administrated Google Ads and Social Media for clients. Provided frontend and backend support in B2C sales operations and created digital marketing material such as websites, videos and presentations. - Boosted Facebook likes using engaging visual communication for a client with a small budget, leading to up to 30% more likes than the current rate in only three weeks.
Diasyn GmbH
2004-01 - 2005-09
Multimedia Developer
Bern
fulltime
- Developed the interactive e-learning programme "The Musculoskeletal System "for the Faculty of Medicine of the University of Zürich and received high praise from professors and students. - Wrote and designed engaging instructional materials and multimedia presentations for medical and scientific education. - Effectively conveyed complex medical and scientific concepts through creative multimedia design.
Academic Experience
InnoPark Schweiz AG -
2022.09 - 2022.09
Bachelor of Science, BSc in Entrepreneurship: from the idea to the business model in Business Management
InnoPark Schweiz AG -
2022.08 - 2022.08
Bachelor of Science, BSc in E-commerce and Digital Business Models in Business Management
HWZ Zürich School of Economics -
2022.08 - 2022.08
Bachelor of Science, BSc in Management in Communications
VZPM Association for the Certification of Persons in Management -
2022.05 - 2022.07
Master of Business Administration, MBA in Certified Project Management Associate IPMA Level D - Agile in Project Management
InnoPark Schweiz AG -
2022.06 - 2022.06
Bachelor of Science, BSc in Team Development & Team Leadership in Business Management
HubSpot Academy -
2019.09 - 2019.09
Bachelor of Science, BSc in Customer Relationship Management
MBSZ Marketing & Business School Zürich AG -
2013.03 - 2014.11
Master of Business Administration, MBA in Marketing
SIZ AG, Swiss Computer Science Certificate -
2002.07 - 2003.12
Master of Arts, MA in Web Publishing