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Richard Chiffelle

About

Marketing Manager

Skilled communicator with experience in rapidly-evolving global organisations. Innovative thinker with a proven track record overseeing various data-driven projects to successful completion.

Social Media:

Skills

1-to-1 Marketing

Adobe Photoshop

B2B Marketing

B2B Marketing Strategy

Blogging

Brand Advertising

Business English

Content Managed Websites

Corporate Identity

HubSpot

InDesign

Joomla

MailChimp

Podcasting

Social Media Advertising

Storytelling

Video Advertising

Virtual Assistance

Open for

fulltime

parttime

mentoring

Work Experience

Edelweb

2022-11 -

Workplace
Project Marketing Manager
Location

Remote

Employement type

freelancer

- Currently collaborating with startups engaged in biodiversity, sustainability and ethical business practices using omnichannel marketing, including social media strategies, email newsletters, A/B tests, SEO, video editing and content creation.

InnoPark Schweiz AG

2022-05 - 2022-10

Workplace
Online Marketing Manager
Location

Remote

Employement type

parttime

- Developed, launched, and optimised advertising campaigns across the digital landscape, including display, video, paid search, mobile, and other online marketing channels. - Drove continuous optimisation across all facets of campaigns by partnering with cross-functional teams to develop, localise, and test new ad copy, banners, content, and landing pages. - Collaborated in strategic planning of marketing initiatives to best leverage digital channels to maximise campaign effectiveness.

Self- Employed

2021-01 - 2022-04

Workplace
Digital Marketing Manager
Location

Remote

Employement type

freelancer

Attracting and converting B2B leads for clients. Lead generation and nurturing for clients' marketing needs. Virtual assistance and remote coordination of internal and external stakeholders. Content management and creation experience. Management of omnichannel strategies and Social Media accounts for clients. Storytelling. E-commerce. SEO. CRO. SEA. Visual design. - Strategised digital marketing and launch efforts for clients with a low budget, optimizing for conversions and improving user experience. - Managed various agile projects, including KPI reporting, affiliate marketing programs, and Social Media marketing. - Successfully identified inaccurate content on Social Media and spotted misleading values in data graphics, stopping the spreading of misinformation on Social Media and blog posts.

Comfone AG

2008-12 - 2020-11

Workplace
Web & Media Manager
Location

Bern

Employement type

fulltime

Digital Management of international B2B marketing activities such as Product Marketing, Content Marketing, Event Marketing, PR and Corporate Communications. Leadership on marketing campaigns in HubSpot, Google Marketing Platform and Social Media platforms. Vast experience in supporting the organization of international conferences and client acquisition. Operation of Social Media channels, analytics, and web tracking. Management of the company website and business portal, including apps, infographics, video and content production. - Created a digital marketing campaign to promote the international roaming conference "ConneXion Bern", achieving in only two months more than 300 registrations (three-quarters of the market share), the largest attendance ever. - Collaborated in strategic planning of marketing initiatives to best leverage digital channels to maximize campaign effectiveness. - Oversaw all aspects of performance marketing evaluations and ensured that all campaigns remained maintained and enhanced regularly.

MediDentMedia GmbH

2007-02 - 2015-09

Workplace
Marketing Assistant & Product Developer
Location

Remote

Employement type

fulltime

Managed remote digital marketing campaigns in the medical field for the Scanorto Group of Denmark and sister companies in Scandinavia. Created the corporate identity and promotional medical materials, including CMS websites, catalogues, brochures, videos and large displays for international trade shows. - Speaker at the ORMCO TM Orthodontic Health Conference in Austria on the subject: "Achieving a strong brand identity for your practice". - Collaborated to increase sales by 30% in 6 months while working remotely from Switzerland. - Enjoyed an outstanding collaboration with the CEO and sales representatives from other regions providing the best remote support.

Self- Employed

2005-10 - 2007-01

Workplace
Digital Marketing Manager
Location

Remote

Employement type

freelancer

Administrated Google Ads and Social Media for clients. Provided frontend and backend support in B2C sales operations and created digital marketing material such as websites, videos and presentations. - Boosted Facebook likes using engaging visual communication for a client with a small budget, leading to up to 30% more likes than the current rate in only three weeks.

Diasyn GmbH

2004-01 - 2005-09

Workplace
Multimedia Developer
Location

Bern

Employement type

fulltime

- Developed the interactive e-learning programme "The Musculoskeletal System "for the Faculty of Medicine of the University of Zürich and received high praise from professors and students. - Wrote and designed engaging instructional materials and multimedia presentations for medical and scientific education. - Effectively conveyed complex medical and scientific concepts through creative multimedia design.

Academic Experience

InnoPark Schweiz AG -

 

2022.09 - 2022.09

Bachelor of Science, BSc in Entrepreneurship: from the idea to the business model in Business Management

InnoPark Schweiz AG -

 

2022.08 - 2022.08

Bachelor of Science, BSc in E-commerce and Digital Business Models in Business Management

HWZ Zürich School of Economics -

 

2022.08 - 2022.08

Bachelor of Science, BSc in Management in Communications

VZPM Association for the Certification of Persons in Management -

 

2022.05 - 2022.07

Master of Business Administration, MBA in Certified Project Management Associate IPMA Level D - Agile in Project Management

InnoPark Schweiz AG -

 

2022.06 - 2022.06

Bachelor of Science, BSc in Team Development & Team Leadership in Business Management

HubSpot Academy -

 

2019.09 - 2019.09

Bachelor of Science, BSc in Customer Relationship Management

MBSZ Marketing & Business School Zürich AG -

 

2013.03 - 2014.11

Master of Business Administration, MBA in Marketing

SIZ AG, Swiss Computer Science Certificate -

 

2002.07 - 2003.12

Master of Arts, MA in Web Publishing