Responsible for project management and business development for web and app solutions - Managed projects from client interface, pilots, tests and development with customers and internal teams - Troubleshooted with project teams: graphic designers and production development - Customer relationship management - Performed market monitoring and research to establish Go to Market strategies for new business opportunities - Developed a revenue & margin estimation model for new business projects - Accounting and business performance analysis

Responsible for strategic sourcing and business strategy in Consoles, Videogames and Accessories categories, including all commercial relationships with industry manufacturers and suppliers - Led negotiations of Terms & Conditions with P&L impact at both revenue and profit level - Developed a demand forecasting model to support purchasing decisions on product releases - Ownership of the P&L and portfolio life cycle management - Performed competitors monitoring and customer experience analysis - Run RFIs and RFQs for assigned categories - Negotiated contracts and seasonal promotions according to product life cycle - KPI analysis – Preparation and reporting to senior leadership for monthly and quarterly reviews - Participated in hiring and recruiting processes, including phone screen and on-site interviews - Provided trainings for new joiners to help on ramp-up

Responsible for Videogames category management, demand analysis, negotiation and implementation of promotions and marketing plans - Coordinated and executed promotional events, portfolio updating and market monitoring - Led launch of a new product line – Nintendo Switch – at company level: product specifications set-up, demand analysis, implementation of Marketing launch campaigns, etc. - Developed an automation process to reduce customer contacts for big purchasing events - Negotiated and implemented promotional strategy for promotional season - Demand analysis for budget adjustments and stock-up decisions for peak season

Responsible for projects across finance, business performance and compensation & benefits, providing support for Go to Market analysis and board presentations - Analyzed, designed and implemented remuneration schemes for field sales force (≈1,300 people) - Developed estimation model for P&L impact from expenditure in sales structure wages - Internal risk scoring analysis – Portfolio segmentation to reduce customers’ instalments default - Studied economic and legal impact of new hiring models to further develop the sales team organization - Provided support for business development plans in Latin America – Market entry, risk analysis and macroeconomics