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Sabina Lindevall

About

Digital Marketing All-rounder

I’m your one-stop-shop, your Jack of all trades, for online as well as offline marketing. I’m a creative marketer with a special place in my heart for start-ups and small businesses.

Skills

B2B Marketing

Content marketing

Content-Marketing

Customer Journeys

Digital Marketing

E-commerce SEO

Facebook Marketing

Google

Google AdWords

Google Adwords Professional

Google Analytics

Google Search

Google Search Console

Internet Strategy

Marketing Strategy

Off-Page SEO

Online Marketing Analysis

Online-Marketing

Paid Search Campaigns

Remarketing

SEM

SEO

SEO Audits

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Small Business Marketing

Small Business Online Marketing

Social Media Advertising

Social Media-Marketing

Startup Marketing

Suchmaschinenmarketing (SEM)

Web Marketing Strategy

Open for

parttime

mentoring

thesis

cofounder

Work Experience

Digital Marketing Sabina Lindevall

2016-07 -

Workplace
Freelancer Digital Marketing
Location

Zürich

Employement type

fulltime

- Digital Marketing projects - Consulting and coaching for small businesses and start-ups.

Spreadshirt

2006-06 - 2006-09

Workplace
Marketing Intern
Location

Leipzig, Germany

Employement type

internship

- Several different kinds of marketing tasks with a focus on the Swedish market. - Main tasks; Google AdWords, Affiliate marketing, etc.

Estime Oy

2007-08 - 2010-04

Workplace
Internet Marketing Consultant
Location

Helsinki, Finnland

Employement type

fulltime

- Planning, executing, analyzing and developing online marketing campaigns for clients of all sizes. - Focus was primarily on keyword marketing and web analytics but also on Social Media and display advertising.

Ideakone Oy

2010-04 - 2011-04

Workplace
Marketing Manager
Location

Espoo, Finnland

Employement type

fulltime

- Planning, execution and analysis of all online and offline marketing initiatives for the main product, a self-service homepage builder. - Management of marketing team - Representing the brand at trade fares and events. - Responsible for Google Analytics set-up

Mövenpick Hotels & Resorts Management AG

2011-04 - 2015-05

Workplace
Online Marketing and SEO Specialist | Manager Online Demand
Location

Zürich

Employement type

fulltime

- Managing the global online marketing strategy, including display, PPC, and SEM, retargeting and SEO - Optimization techniques to improve campaigns and metrics - Carrying out various analysis on online and offline marketing efforts, traffic, website performance, ROI etc. - Reporting on all KPIs; desktop & mobile website campaign activity - Leading and maintaining the SEO programme site wide across the company - Defining company-wide SEO strategy and SEO process and the maintenance of it - Management of SEM campaigns - Carrying out customer journey analysis - Mövenpick Hotels & Resorts website re-launch – responsible for URL structure, Google Analytics set-up to cater to company-wide stakeholder needs, customer journey analysis - Content management, handling translations - Creation of landing pages for global and local needs

Yourposition (now: DEPT)

2015-06 - 2017-02

Workplace
Project Manager Analytics | Project Manager Digital Advertising
Location

Zürich

Employement type

parttime

- Management of online marketing projects for a set of key clients - Setting up and managing advertising campaigns for clients - Setting up Web Analytics for clients; planning set-up to cater the customers needs and specifying technical changes for web developers

Shortcut Media

2015-09 - 2016-06

Workplace
Marketing Director
Location

Zürich

Employement type

fulltime

- Website re-launch - Creation and execution of launch marketing strategy

Billte AG

2018-02 - 2021-05

Workplace
CMO, Co-founder, member of the board
Location

Zürich

Employement type

parttime

All things marketing. From visual appearance and user experience to web analytics.

Academic Experience

Swedish School of Economics and Business Administration, HANKEN, Helsinki -

 

2001.08 - 2007.05

Master of Science, MSc in Marketing