
Sabina Lindevall
Location
Zürich
Expertise
Digital Marketing
Skills
B2B Marketing
Content marketing
Content-Marketing
Customer Journeys
Digital Marketing
E-commerce SEO
Facebook Marketing
Google AdWords
Google Adwords Professional
Google Analytics
Google Search
Google Search Console
Internet Strategy
Marketing Strategy
Off-Page SEO
Online Marketing Analysis
Online-Marketing
Paid Search Campaigns
Remarketing
SEM
SEO
SEO Audits
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Small Business Marketing
Small Business Online Marketing
Social Media Advertising
Social Media-Marketing
Startup Marketing
Suchmaschinenmarketing (SEM)
Web Marketing Strategy
Open for
parttime
mentoring
thesis
cofounder
Work Experience
Digital Marketing Sabina Lindevall
2016-07 -
Freelancer Digital Marketing
Zürich
fulltime
- Digital Marketing projects - Consulting and coaching for small businesses and start-ups.
Spreadshirt
2006-06 - 2006-09
Marketing Intern
Leipzig, Germany
internship
- Several different kinds of marketing tasks with a focus on the Swedish market. - Main tasks; Google AdWords, Affiliate marketing, etc.
Estime Oy
2007-08 - 2010-04
Internet Marketing Consultant
Helsinki, Finnland
fulltime
- Planning, executing, analyzing and developing online marketing campaigns for clients of all sizes. - Focus was primarily on keyword marketing and web analytics but also on Social Media and display advertising.
Ideakone Oy
2010-04 - 2011-04
Marketing Manager
Espoo, Finnland
fulltime
- Planning, execution and analysis of all online and offline marketing initiatives for the main product, a self-service homepage builder. - Management of marketing team - Representing the brand at trade fares and events. - Responsible for Google Analytics set-up
Mövenpick Hotels & Resorts Management AG
2011-04 - 2015-05
Online Marketing and SEO Specialist | Manager Online Demand
Zürich
fulltime
- Managing the global online marketing strategy, including display, PPC, and SEM, retargeting and SEO - Optimization techniques to improve campaigns and metrics - Carrying out various analysis on online and offline marketing efforts, traffic, website performance, ROI etc. - Reporting on all KPIs; desktop & mobile website campaign activity - Leading and maintaining the SEO programme site wide across the company - Defining company-wide SEO strategy and SEO process and the maintenance of it - Management of SEM campaigns - Carrying out customer journey analysis - Mövenpick Hotels & Resorts website re-launch – responsible for URL structure, Google Analytics set-up to cater to company-wide stakeholder needs, customer journey analysis - Content management, handling translations - Creation of landing pages for global and local needs
Yourposition (now: DEPT)
2015-06 - 2017-02
Project Manager Analytics | Project Manager Digital Advertising
Zürich
parttime
- Management of online marketing projects for a set of key clients - Setting up and managing advertising campaigns for clients - Setting up Web Analytics for clients; planning set-up to cater the customers needs and specifying technical changes for web developers
Shortcut Media
2015-09 - 2016-06
Marketing Director
Zürich
fulltime
- Website re-launch - Creation and execution of launch marketing strategy
Billte AG
2018-02 - 2021-05
CMO, Co-founder, member of the board
Zürich
parttime
All things marketing. From visual appearance and user experience to web analytics.
Academic Experience
Swedish School of Economics and Business Administration, HANKEN, Helsinki -
2001.08 - 2007.05
Master of Science, MSc in Marketing