Seraina Zahner
Location
Bern
Field of Study
Economy, Marketing Management
Expertise
Operational Excellence, Sustainability, Marketing
About
Passionate about Service Excellence, Sustainability, Organizational Development, Entrepreneurship, Digitalization, Tourism & Hotel industry
Social Media:
Skills
Agile Leadership
Communication Development
Corporate Sustainability
Digital Marketing Experience
Digital Transformation
E Learning
Email Marketing
Employee Training
Executive Leadership
Leadership + Management
Operational Excellence
Organizational Project Management
Process Quality Improvement
Small Business Development
Social Media
Sustainability
Open for
cofounder
parttime
fulltime
Work Experience
Hotel Schweizerhof Bern & Spa
2020-05 - 2021-04
Operational Excellence Manager, Member of the Executive Board
Bern
fulltime
Analysis and optimization of existing structures and processes with the aim of working more efficiently Customer Journey design Management of innovation and digitalization projects Responsible for operations in the absence of the General Manager Head of Covid task force
Ruedi Zahner - Why We Win University
2021-05 -
Project Manager & Responsible for Digital Marketing
Bern
parttime
Email Marketing & Business Process Automation, Social Media, CRM
Hotel Schweizerhof Bern & Spa
2017-06 - 2020-04
Quality & CSR Manager
Bern
parttime
Development and implementation of a CSR strategy including its internal communication Leadership of the internal environmental group "The Green Busters" and management of various CSR projects Development and implementation of an internal management system Responsible for training management, implementation of LQA service standards, continuous improvement management and any guest feedbacks
Hotel Schweizerhof Bern & Spa
2016-04 - 2017-05
Cost Controller / Purchaser
Bern
parttime
Leading the purchasing management Organization and control of the flow of goods, inventory Programming of the Micros cash register system
Hotel Baur au Lac
2014-04 - 2015-12
Food & Beverage Admin Assistant
Zürich
parttime
Management of the F&B secretariat incl. budgeting and marketing planning Substitution of the Director of F&B Organization of large events with up to 1'000 guests Project management in the area of F&B and controlling
POHN IT Consulting
2013-09 - 2014-03
Assistant Sales & CEO
Bern
parttime
Analysis & development of social media concept New customer acquisition, customer care Recruitment of employees Creation of communication concept & business plan
Hotel Schweizerhof Bern & Spa
2012-02 - 2013-08
One-year all-round internship & subsequent employment as Chef de Rang
Bern
fulltime
Internship in all administrative and operational departments of the hotel Management of the own service station as well as deputy of the department in absence of the manager Wine cellar management
Academic Experience
Haute école de gestion Fribourg -
2013.09 - 2017.07
Bachelor of Science, BSc in Business Administration
University of Bern -
2018.02 - 2020.12
Master of Business Administration, MBA in Marketing Management (CAS Tourism Economy, CAS Leadership, CAS Digital Transformation)