Designed and executed OOH customer acquisition and activation campaigns. Managed brand positioning and related consumer messaging across all communication channels. Managed media, PR, and creative agency relationships. And support B2B marketing strategy.

Managed communication, branding, strategic projects, and ad campaigns for brands such as Autogrill, Bayer, Barceló Hotels, and FREE NOW. Identified and assessed customer needs, translated them into strategic and creative actions to develop and improve brand visibility and profitability. Managed a team of 6.

Strategic leadership of digital projects for clients in the wine sector, consumer goods, and energy companies. Managed various multidisciplinary teams of 4. Managed the partner agency which worked the paid digital media campaigns and other stakeholders. Managed all phases of projects from kick-off through to completion.

Coordinated and supervised requirements for clients such as O2, Microsoft, Suzuki Motor Ibérica, Santander-Ferrari, and IE Business School. Managed and executed offline and online campaigns. Supervised the creative workflow process and ensure deadlines were met. Investigated and analyzed market trends; and benchmarked campaigns, products, and brands.

Established a consistent and overarching trade marketing strategy across all consumer touchpoints for 100+ retail locations. Developed promotional and activation strategies to improve sell-in & sell-out. Coordinated and executed sales training with distribution partners and stakeholders.

Supervised the execution and implementation of the Trade Marketing strategy. Managed the visual merchandise agency at a national level. Supported & executed effective Shopper Activation campaigns and promotions. Coordinated and implement sales training of direct sales teams and stakeholders.