Field: Cybersecurity Activities: 1. Developed, and currently in the process of executing, the go-to-market plan for SITS Cyber Defense Services in close collaboration with SITS SecureDevice (Denmark). 2. Targeting top mid-market and enterprise clients in the Benelux. 3. Expected 9-12 months sales cycles and an expected ACV of 30k EUR.

Field: Fin-tech / Reg-tech Activities: 1. Developed and executed the go-to-market plan for Agora Trust Room, a product-led SaaS - virtual data room software - with an ACV of 2k EUR, primarily targeting the Swiss market. 2. Conducted interviews with existing customers and the team to narrow down 'the pain' and understand where we add value. 3. Managed the entire average 4-week sales cycle, from prospecting to closing. 4. Implemented Pipedrive CRM to track deal progress, collect data, manage performance, and enhance decision-making. 5. Initiated small automated Account-Based Marketing (ABM) projects with a monthly budget of 500 EUR. 6. Introduced new pricing models, created ICP and Buyer Persona content, and added 3 more languages to the website to boost revenue and visibility. 7. Participating in board and investor meetings as Agora's Sales and Marketing lead. Achievements: 1. Pipeline: Grown trial signups, from 5 in H1 2023 to 26 in H2. 2. Revenue: Closed new logos, from 0 in H1 2023 to 5 in H2 3. Community: Boosted new LinkedIn company page followers (all ICP) from 24 in H1 2023 to nearly 250 in H2. 4. Visibility: Website traffic increased by 173% in H2 2023, with Switzerland up 163% and Italy up 228%. Bounce rates decreased, and engagement improved.

Field: Reg-tech Due to budget cuts, the Benelux GTM project ended after just 3 months. Activities: 1. Created a go-to-market strategy for Skribble's electronic signature software (SaaS) using a sales-led growth approach. 2. Analysed previous market research reports and existing customer data to define the strategy for the Benelux. 3. Collaborated closely with the Marketing team to define and narrow down the Ideal Customer Profile (ICP), the buyer personas, and the cultural differences (CH vs Benelux). 4. Coached and supported Sales Development Representatives (SDRs) in the DACH region in their cold-calling and mailing efforts.

Field: HR-tech Activities: 1. Onboarded +100 B2B customers to the newly launched SaaS platform for HR teams, enabling automated background screenings. 2. Updated and "Cleaned" Pipedrive CRM to track deal progress, collect data, manage performance, and enhance decision-making. 3. Oversaw the entire sales cycle. Managing inbound inquiries, demos, RFPs, tender proposals, deal closures, and onboarding processes. 4. Worked closely with the co-founder/CEO to transform the startup from a founder-led to a fully sales-led organisation. 5. Introduced and developed automation that made sales processes scalable, repeatable, and efficient. 6. As part of the SaaS product team, I represented the customer's voice. 7. Advising the co-founder/CEO on sales development, trends, and daily business operations, including preparing investor reports. Achievements: 1. B2B Revenue increased +471%, from 70k EUR in Annual Recurring Revenue (ARR) to 400k EUR in 24 months. 2. Closed successfully mid-market home-based customers to international enterprise clients (EMEA, APAC) at an average closing rate of 31%. 3. Notable wins include Atradius (credit insurance), EUMETSAT (EU satellites, Germany), Bank of China (banking), ATG Europe (space and aviation engineering), SPIE (environmental services), MSC Mediterranean Shipping Company (logistics, Saudi Arabia), AVANTGARDE Experts (recruitment, Germany), and Xperts Council (consulting, France). 4. 2023, nominated World Trade Center Twente Export Award - The award is for an organisation in the region that has distinguished itself in the field of internationalisation in the past year. 5. 2022, #98 MT/Sprout SaaS 100 - MT/Sprout selects the top 100 SaaS providers based on revenue growth (MRR), churn rate, international expansion, and efficiency.

Field: HR, Recruitment, Healthcare Activities: 1. Built, from scratch, an annually 6-figure revenue recruitment agency (Solidstep). 2. Personally contributing up to 80% of the total annual revenue at its peak. 65% on average over the last 3 years. 3. Developed and maintained sustainable business relationships and strategic partnerships with over 20 healthcare clinics and +100 medical specialists in the Netherlands. 4. I created all the content for Solidstep's and Byrja's socials. - Sold Solidstep through a management buyout in December 2019, liquidated Byrja Netherlands in 2020 and Byrja Poland in 2022.