Most products fail not because they're bad, but because nobody explains why they matter. That's the part I'm good at.

I've spent seven years in marketing across a few countries and industries I started my own agency, ran marketing for a catering company, built a communications department from scratch, and created content for premium brands in Qatar. Different contexts, same job underneath: figure out what customers actually care about, and say it clearly.

What I bring that most marketers don't is a mix that took a weird path to get here. I studied Psychology, so understanding why people behave the way they do isn't a buzzword for me. I did an MBA for the business side. And lately I've gone deep into tech  I code with AI tools like Cursor and Claude, and I've done training in deep learning and UX. So when engineers talk product and the business talks numbers, I can follow both.

Right now I want to do product marketing at a tech company — SaaS, fintech, AI, that kind of thing somewhere fast-moving and international where marketing actually sits close to the product.

Core skills: Product Marketing  · Positioning & Messaging · Brand Strategy · Value Proposition Development · Campaign Management · Content Strategy · Lead Generation · Cross-functional Collaboration · Marketing Automation

Languages: Spanish (native) · Bulgarian (native) · English (advanced) · German (beginner, improving)