

vanessa ballard
About
Advisor
A former CMO/Global VP marketer who has built up 30+ years of experience working for global food organizations at all key stages of the value chain. From origination/trading/ primary processing with Cargill, to food ingredients with Bunge, and food/beverage manufacturing with Jacobs Douwe Egberts and Eden Vale. This gives real world understanding and insights into how, at key points along the food value chain, the customers needs connect to consumer wants and desires. Well versed in building and driving powerful brands to deliver strong category P&L growth, leading high performing teams across all regions Now an advisor in the Agri-Food space focussed around the commercialization of the start-ups and scale-ups own distinctive technology through impactful business development, marketing and sales Collaborating with accelerator programs (Mass Challenge, EIT Food ) as expert judge/mentor and advisor. Known as a pragmatic and agile advisor who enjoys working with founders and leaders to help them realize the full potential of their businesses.
Social Media:
Skills
1-to-1 Marketing
Acquisition Marketing
Agribusiness
Agricultural Marketing
B2B Marketing
B2C Marketing
Competitive Marketing Strategies
Customer Focused Marketing
Marketing Consulting