Spearheaded business transformation, customer experience optimisation, and sustainability initiatives. Developed and implemented the company’s inaugural ESG strategy with measurable KPIs. Championed digital transformation projects, including CRM-based marketing campaigns and process automation. Conducted robust business case development and market analysis to bolster strategic planning. Coordinated cross-functional projects between business and IT to drive operational improvements.

Conducted strategic market research to facilitate business expansion. Performed strategic market and competitor research within the fintech environment. Delivered SWOT and opportunity assessments for executive briefings.

Managed programmatic advertising campaigns and key client accounts effectively. Supported data-driven advertising campaigns with thorough performance reporting and targeting. Cultivated and maintained B2B partnerships using CRM and market segmentation tools.

Advising clients in finance, public sector, and TMT industries on strategy and transformation. Co-led a cross-divisional strategic transformation programme (9 subprojects) with EBIT accountability. engineered and implemented operating models (TOM) to enhance governance and functional alignment. Conducted comprehensive industry, competitor, and benchmarking analyses to fortify strategic positioning. Prepared strategic recommendations, roadmaps, and executive presentations for senior decision makers. Supported strategy implementation initiatives, including risk management and KPI tracking. Acted as Product Owner for platform development projects: accountable for the roadmap, stakeholder engagement, and vision alignment.