🚀About Affirmable🚀
Affirmable is a science-backed career mindset and manifestation app helping professionals build confidence, motivation, and clarity through audio affirmations, guided breathwork, and psychology-informed tools.
Our users include job seekers, career changers, and entrepreneurs who want to strengthen self-belief, manage stress, and align with their next career goal. The app combines calm design, sound, and neuroscience to rewire self-talk and improve focus, turning mindset work into a daily habit.
Affirmable is live on iOS, with a growing content base and early user traction. The next phase is scaling awareness, driving downloads, and shaping a world-class brand in the wellness-tech space.
🎯 The Opportunity 🎯
We’re looking for a Co-Founder, Marketing & Growth - someone with a strategic, data-informed, and creative mindset who can transform Affirmable from a beautiful product into a thriving movement.
You’ll own the commercialization roadmap, from user acquisition and retention to brand and community growth, building the foundation for sustainable scale.
💼 Your Responsibilities 💼
• Define and execute go-to-market and growth strategies for app awareness, engagement, and retention.
• Build and manage multi-channel marketing: App Store Optimization (ASO), email, partnerships, content, and social media.
• Develop brand positioning and narrative, ensuring consistency across all communication touchpoints.
• Cultivate community engagement and partnerships with creators, coaches, and wellness platforms.
• Use analytics to measure performance, optimize campaigns, and inform growth experiments.
• Contribute to product strategy and business model evolution with a commercialization lens.
💡 You Bring 💡
• Proven experience in marketing, growth, or brand strategy - ideally within mobile apps, wellness, or productivity tech.
• A growth mindset with both creative intuition and analytical rigor.
• Strong understanding of digital acquisition channels (social, content, email, partnerships, influencer marketing).
• Passion for psychology, personal development, or mental wellbeing.
• The ability to thrive in an early-stage environment: hands-on, fast-paced, and purpose-driven.
🤝 What You’ll Get 🤝
• Co-founder equity, with potential to grow into CMO or CEO/Co-CEO role.
• Full ownership of the marketing and growth roadmap.
• A collaborative partnership with a founder experienced in product, design, and psychology.
• The opportunity to shape a mission-driven product from its early stage, influencing how thousands of people experience mindset growth.
🌿 About the Founder 🌿
I’m Marion, a former Work Psychologist turned Developer & with multiple other hats. After helping hundreds of professionals overcome burnout and career blocks, I built Affirmable to make those tools accessible to everyone.
Now, I’m seeking a partner who can help bring Affirmable to scale - someone driven, strategic, and inspired by the intersection of science, wellness, and technology.
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